Making an Attractive Cooking Video for Social Media
Making a cooking video can become addictive. There are Birds Eye cooking videos that receive 1.8 million views each month. In 2016 cooking videos were the biggest growth, more than any other US publication. All of this was driven by the cooking videos on Facebook.
Creating cooking videos especially ones that can be gluten-free can actually turn into a small business. It is a great way to engage potential readers and shoppers. There are some tips and tricks to making a food video go viral.
You need to start with an easily digestible easy recipe. If you use Facebook or Twitter or Instagram you need to make it your goal to get your viewers to click onto your site. Make sure it is an easy recipe and visually engaging. Dishes such as soups, stews and meets are interesting enough and don't have color to be visually enticing instead, choose desserts cocktails or something that has cheese or chocolate.
You don't need an exceptional camera you can use an iPhone seven or a DSLR camera for a side view. You can also just use two iPhones and take one angle but it depends on how much you want to show on your site.
The lighting is important. You don't always have to have something extra fancy but you will need a well-lit space to take a great picture.
There are a few things you can do to fake cinematic lighting:
1. Make sure they are light sources matching color. Natural daylight is typically blue while indoor lighting is warm are yellow. Both indoor and outdoor lighting can work well with an iPhone as it adjusts but you will want to avoid mixing both. Choose only one type of light.
2. Buy a soft LED or CFL bulb. They are sold everywhere and they work with any household lamp. Choose these soft white on the label and don't use an old fluorescent bulb.
3. Try to cast a diffused glow. Harsh lighting doesn't look good and you want to fill the room with a soft light that shines on your subject. You can always use a paper lantern around a harsh light source and you can buy these at IKEA.
Make sure you have an uncluttered area to work. Clear off your counters and create a contrasting background and one can use construction paper or fabric.
Bright colors come across best on-screen. Make sure all your pots and pans looked clean and look around for any price tags or labels that are sticking out that you don't want in the picture.
You can use a second tripod if needed. But your main view is an overhead shot. It can be good to add another angle and mix it in her variety. There are tabletop tripods that come with the iPhone attachment and it's very easy to get an eye level picture of your food.
Make sure you storyboard your rough draft. You need to plan what you want to communicate and film each step. There is a video called Spark Video that can create a storyboard and you can edit easily. You can add text to your slides along with the imagery. Cooking videos follow a typical construction:
1. Take a food shot that can introduce what you are creating.
Facebook has an auto play that will capture people's attention within three seconds. Check out the visual clip to find out what viewers are looking at.
2. Make an image that shows the ingredients
You need to gather the content and use it for a blog post where you go into explanatory detail.
3. The action steps
You want to take the shots so the viewer can go through your steps of creation. You need to communicate the passing of time but don't make it boring to watch.
4. End with great food shots
Make sure you include mouthwatering pictures and glamour photos of your finished food project.
5. Call your viewers into action
You will need to let your viewers know where they can learn more by clicking on your site. Only ask your viewers to do one thing for each social post.
Here are some tricks and tips:
If you created an outline it will help you check that you included all the content that you wanted in your video. You can then add content to your outline and refine it by deleting slides or shortening things that slow down the action. You do not always need to use a traditional recipe format. You can consolidate information and simplify your creation. But you will need a written step-by-step guide. Don't forget to give a reason to your viewers to revisit your site and you don't want to give away all your secrets in your first video.
You can duplicate your entire project with one click and change minor things that contested variables are make complementary content. When you post a food video to YouTube it accomplishes something different than the video that is on Facebook. You can test both out to see what feedback you get.
You can also substitute still images and also icons.
If you happen to forget to film something, Spark Video can help you clean up your mistakes. You can search thousands of free images and add them into your video. You can even add in images that will help your video not be boring to watch.
Spark Video is best with short clips. Pause your filming every now and then and follow a storyboard but only film 1 to 3 minutes at a time. Be sure you don't move your fixed camera.
You can always add clips to your project as you go with Spark Video.
You can reorganize your clips to your project and refine the project with a better finish project.
Adjust the speed of your video in production.
The best recipe videos are one minute or less. You can sometimes use a time-lapse feature on an iPhone and just the speeds to a desired effect in the settings.
Spicing your food video up with a theme can change the mood of any video.